There are several commercial advantages to having digital products and services that are web accessible:
Increased reach: By making your digital products and services accessible to people with disabilities, you can increase the reach of your products and services to a wider audience. This can lead to increased customer base, sales, and revenue.
Improved user experience: Web accessibility can improve the user experience for all users, not just those with disabilities. This can lead to increased customer satisfaction, loyalty, and positive word-of-mouth.
Cost savings: Making your digital products and services accessible from the start can save you time and money in the long run. If you have to retrofit your products and services to make them accessible, it can be costly and time-consuming.
Legal compliance: As mentioned earlier, there are laws in Australia that require organisations to make their websites and other online content accessible to people with disabilities. By making your digital products and services accessible, you can avoid legal action and potential fines.
Reputation: By making your digital products and services accessible, you can demonstrate your commitment to inclusivity and equal access. This can improve your organisation’s reputation and potentially attract new customers and partners.