Pages tagged Design

Customer experience strategy, journey mapping, product vision, single customer view and business process alignment, with current state and target state defined.

Accessibility-aware digital production for campaigns, microsites and ongoing publishing.

Accessible InDesign, Illustrator and DTP support for marketing and creative teams.

Accessibility-aware graphic design for campaigns, reports and brand assets.

Export tagging, the Articles panel, alt text and tagged PDF export, then finishing in Acrobat for WCAG 2.2 and PDF/UA.

The 10 most common reasons designers deprioritise accessibility, with the evidence behind each one.

Accessibility across the full commerce journey: discovery, product selection, forms, account creation, checkout, payment, confirmation and account management.

Injury, illness and recovery temporarily change how people use digital products. Designing for permanent disability prepares your service for these moments too.

How ageing changes vision, hearing, dexterity and memory, and the practical design choices that keep digital products usable across the life course.

How autism, ADHD, dyslexia and other neurodivergent experiences shape digital needs, and the design patterns that make products work for everyone.

Accessibility is the operational expression of inclusion: who you design for, who can succeed, who you are willing to leave out. The reasoning, and what to do about it.

The ExceedAbility accessibility maturity framework: five levels from reactive to inclusive by design. See where your organisation sits and what to do next.