Awareness
Understanding the need for accessibility.
Accessibility Knowledge Growth Cycle
A continuous improvement framework for building and maintaining accessibility expertise across your organisation.
Quick answer
What is the Accessibility Knowledge Growth Cycle?
The Accessibility Knowledge Growth Cycle is ExceedAbility's continuous-improvement framework for building and maintaining accessibility expertise across an organisation. It runs through six repeating stages: awareness, action, self-assessment, learning, reassessment and improvement, so capability keeps growing rather than resetting after each project.
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🎯
Need to Take Action
Realising you should make changes
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Self-Assessment
Evaluating your benchmark against a criteria tool
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Learning and Development
Taking an accessibility course to learn
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Reassessment
Reviewing your progress and improvement
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Improvement
Enhancing your accessibility posture and practices.
Accessibility
Knowledge Growth
Click any segment to explore your journey
Common questions about the Knowledge Growth Cycle
Plain answers to how the cycle works and who it is for.
What are the six stages of the cycle?
The six stages are awareness (recognising the need), action (making initial changes), self-assessment (measuring where you are), learning (closing knowledge gaps), reassessment (measuring again) and improvement (embedding what works). The cycle then repeats at a higher level of maturity.
How is the Knowledge Growth Cycle different from a one-off audit?
An audit is a snapshot; the cycle is ongoing. Rather than fixing issues once and letting capability decay, the cycle builds organisational knowledge so accessibility is sustained through new releases, staff changes and procurement.
How does the cycle relate to accessibility maturity?
Each loop of the cycle raises maturity. Self-assessment and reassessment track progress over time, aligning with maturity models so improvement is measurable rather than assumed.
Who is the Knowledge Growth Cycle for?
It is for any organisation that wants accessibility to become a durable capability rather than a series of one-off projects, from teams just building awareness to mature programmes embedding continuous improvement.